The difference between a tag that collects reviews and one that does not is almost never the tag. It is where it sits and whether anybody mentions it.
The places that work
- Beside the card reader. The customer is standing still, facing you, phone already out to pay.
- On the bill folder or the receipt tray. The one object every paying customer in a restaurant holds.
- The mirror, if your trade has one. A barber or colour client looks at one surface for forty minutes.
- On the way out, at eye height. The exit tap converts better than the entrance one, because the visit has happened.
- On staff. A lanyard or badge walks the floor; a card in a drawer does not.
- On the van. For trades whose customer meets them at the vehicle rather than in a shop.
- In the waiting room. The only retail setting where somebody is seated, bored and holding a phone.
The two that look sensible and are not
The front window, facing out, on its own. Good for being seen, poor for taps: somebody walking past has no opinion about you yet. A window decal earns its place when the customer is waiting outside, not passing.
Anywhere you will not mention it. A tag with no habit attached is a paperweight. The single biggest predictor of whether a review tag works is whether one member of staff says a sentence when they hand it over.
How many
More than one, fewer than you think. A shop has a counter, a door and a staff pocket, and those three cover almost every customer. Buying twenty and scattering them does not beat three placed where people stop.
Tags for the places above
The tag is a one-time purchase and the tap works forever without a plan. Pro at $9/mo per business adds the stats history, the review funnel, your Action Link profile, multi-site reporting and the ability to change where a tag points.
