This market is noisier than it is large. Below is every company we could measure, what each one is actually built for, and where its customers come from. Traffic figures are Similarweb estimates for July 2026, which was the latest published month when this was compiled. They are estimates from panel data, they are unreliable under roughly 50,000 visits a month, and about half this table sits under that line. Treat them as who has attention, not as revenue.
| Company | Monthly visits | Trend | What it is for |
|---|---|---|---|
|
Blinq blinq.me |
1,100,000 | down 20.5% | The biggest audience in the category, and it gives the product away. A free digital card, no contact capture at any tier, and nothing for a shop counter. |
|
HiHello hihello.com |
~159,000 | down 8.2% | 58% of visits are direct, which is what a brand people come back to looks like. Cards and signatures for individuals and teams. |
|
Popl popl.co |
~75,400 | up 1.7% | The name most people in the US have heard. Sales-team focused, with CRM integrations that matter if you have a CRM. |
|
Dot dotcards.net |
~59,000 | up 7.6% | The most paid-dependent of the platform companies at 27.8% paid search. Design-led cards. |
|
Tapni tapni.com |
56,100 | down 36.2% | Falling faster than anyone else in this table, on a 51-second average visit. |
|
V1CE v1ce.co |
~53,300 | down 8.3% | The premium end: metal and carbon cards, with a 24K gold card sold by invitation. |
|
Linq linqapp.com |
~51,500 | down 34.0% | Highest pages-per-visit of the platforms at 4.35, but traffic down a third. |
|
Wave Connect wavecnct.com |
~48,600 | up 19.9% | The one to watch. 41% organic search, 4.55 pages a visit and growing, which is what content doing its job looks like. |
|
Mobilo mobilocard.com |
~38,000 | down 3.1% | Ranks on rival brand names. Their own top keywords include a competitor. Cheap traffic, because the searcher already has intent. |
|
Ovou ovou.com |
~26,000 | up 31.6% | Fastest grower here, on paid social. |
|
Fusion Taps fusiontaps.com |
18,700 | up 12.3% | Small store, 3 minutes 3 seconds average visit, 5.1 pages. Sells one keychain in twenty different moulded shapes at $39.99 and holds the price. |
|
Pyahik pyahik.com |
~1,500 | up 30.6% | 100% display advertising. No SEO, no organic, no brand, and still $79 for an acrylic stand. |
Three things the table tells you
Almost all of it is a digital business card, not a review tag
Blinq, HiHello, Popl, Dot, Linq, Mobilo, Ovou and V1CE are selling a personal networking product: your card, your details, your contact. A shop that wants a customer to leave a Google review is a different job, and most of this list does not do fixtures at all. No stands, no window decals, nothing that lives on a counter.
The companies growing are the ones writing things
Wave Connect is up 19.9% with 41% of its traffic from organic search and 4.55 pages a visit. Tapni is down 36.2% on a 51-second average visit. The difference is not the product.
Nobody in the review-tag segment is doing content at all
The platform companies pull 37% to 43% of their traffic from search. The review-tag sellers do not appear in organic search in any meaningful way; that segment is fought on paid ads and marketplace listings. Which means every comparison and how-to question a shop owner types is sitting unclaimed.
The subscription question
The single most common complaint in buyer discussions about this category is paying monthly for a piece of plastic. Most of these companies charge one. A few have a free tier that is genuinely usable; several have a free tier that removes the thing you bought the card for.
Worth checking before you buy: what happens to the tag if you stop paying, and whether you can re-point it at a different link without replacing it.
What we sell, for comparison
The tag is a one-time purchase and the tap works forever without a plan. Pro at $9/mo per business adds the stats history, the review funnel, your Action Link profile, multi-site reporting and the ability to change where a tag points.
